Comments on: Putting My Foot Down On You, Dr. Scholl

By: Anonymous

Anonymous — Tue, 08 Aug 2006 21:33:00 +0000

I was amused by that ad, but did think… who is Dr. Scholl appealing too? It seems if an ad can get attention then it worked!?, but did it sell more insoles?
I couldn’t believe that one segment you mentioned with the horse. If you watch it carefuly you see the horses penis hanging down and swaying as the woman is gently stroking his side. They sure are pushing the envelope huh! you can watch it on line at http://www.drscholls.com/forher/prodselect.aspx?cid=8&nid=1

By: Rally

Rally — Tue, 27 Jun 2006 05:25:00 +0000

I have already purchased several cases of those insoles….I love Dr. Scholls porn…errr ads.

By: cutie

cutie — Tue, 27 Jun 2006 00:35:00 +0000

OMG…Crazy People is on the top of my favorites list!

Love it!

By: scribe called steff

scribe called steff — Mon, 26 Jun 2006 14:05:00 +0000

BnB — Oh, perhaps it reads that way, but that’s because that’s the image THEY are projecting. Remember, I think it’s fine to use stereotypical “sexy” women, but I want them seen in scenarios that project that they have actual brains, not just bodies.

Everyone else, thanks for the comments, but I have to rush off and get ready for interviews, so I’ll try to tackle the comments later, and Richard/Anon, thanks for the job wishes. Off to prep myself now. Ack.

By: BoldN'Brazen

BoldN'Brazen — Mon, 26 Jun 2006 13:54:00 +0000

Just one thing stands out from this, Steff, as a problem for me.

The assumption that the beautiful woman with the body you can bounce a quarter off of has a brain only as big as said quarter.

That woman with the rock hard abs, with the gravity-defying tushie, with the preternaturally perky tits... she may actually be really smart.

And when you assume she isn't, well, you objectify women just as much as men, and well, Scholls.

I'm just saying.

Bn'B

By: Damnation's Cellar

Damnation's Cellar — Mon, 26 Jun 2006 12:51:00 +0000

If you haven’t already dropped the folks at Dr. Scholl’s a note letting them know your feelings, you should. Tell them why they won’t be getting any more of your money. Because money talks, right?

By: Anonymous

Anonymous — Mon, 26 Jun 2006 12:49:00 +0000

Good morning Steff: I just loved Crazy People. That guy who kept saying over and over Hello,hello,hello,remember. It was funny, and yet really poked fun at the geeks who do the writing on these stupid ads , what in the world do they think? Thanks for your words,and I’m keeping my fingers,legs,and balls crossed for you landing that job. Love Richard

By: Katie

Katie — Mon, 26 Jun 2006 05:07:00 +0000

Hell yes, Steph. Hell yes.

By: Anonymous

Anonymous — Sun, 25 Jun 2006 21:57:00 +0000

There are very few commercials on tv worth watching these days. It's almost like they're disconnected between what they're selling and they're showing the viewer. Some of them I will never understand what the connection is.

But, I do like the Guinness Draught beer commercials. B-r-i-l-l-i-a-n-t!

In the June 22 Financial Times, Lord Saatchi wrote about the death of advertising (as we know it). Today the new business model is called "one word equity" (like "search" is for Google, "innovation" for Apple, "action" for the Royal Bank of Scotland, etc).

Hope this works out for you.

By: Linda

Linda — Sun, 25 Jun 2006 18:29:00 +0000

Intelligence, coupled with love and individuality, IS sexy. The shapely body is just a nice bonus! And I like shapely asses, the kind you can squeeze.